By Nick Veronica
UB took another step today in branding itself as New York’s college team by announcing new turf in UB Stadium will feature the contentious New York state logo at midfield instead of a more traditional Buffalo-centric logo.
“[T]he bold design will serve as a reminder of UB’s status as the largest and most comprehensive public research institution in the State of New York,” UB athletic director Danny White said in a release, echoing a continuing theme of his tenure.
The old turf had the UB Bull at midfield. Last season’s football jerseys said NEW YORK on the front, while the helmets had the interlocking UB.
The old turf at UB Stadium, via Google Maps.
The new turf design resembles the basketball court, which also went to the New York state logo last year.
UB’s release said the turf will be made of A-Turf Titan, the same type of turf the Bills have at Ralph Wilson Stadium.
Construction will be completed in August, according to the release. UB football opens the season on Saturday, Aug. 30 against Duquesne.
There are no soccer lines in the new field image (except for the corner kick spots), but the release said the turf will be ready for the men’s and women’s soccer teams to use. The soccer home opener is a doubleheader on Aug. 17, with the men hosting Gannon for an exhibition at 11 a.m. and the women playing Monroe Community College in an exhibition at 2 p.m.
Logo on last season’s football jerseys
Last season’s helmets
Basketball court
It's Always Game Seven 
Also, “Buffalo” in the end zone has been replaced by “Bulls.” Just another example of the emphasis.