Tim Graham is a former ESPN reporter who currently works for the Buffalo News. He is also an adjunct professor at Canisius College, where he instructs a sports journalism class. Today’s lesson was on running a sports blog, an area he became an expert in by operating ESPN’s AFC East blog until this past summer. He has given me permission to share the lesson with you here. Follow Tim on Twitter if you don’t already.
Above all else, Tim Graham says a sports blog should be unique. Don’t rehash what everyone has already said. He points to personality, voice, unusual analysis, humor and sources as traits that make a blog unique.
Your “sources” don’t have to be high-up league officials with confidential information. Anyone who provides quality (or otherwise interesting) insight can be effective for your blog. Tim, in this example, is my “source.”
Here are his seven tips for running a successful blog, in order of importance. “If you don’t do No. 1 and No. 2, nobody’s even going to care about the other five,” he says.
The standards for blogs should be the same as for journalism. Your blog is only as good as your name. If you start blowing stories, no one will trust you.
A subcategory under credibility is balance. Balanced coverage lends trustworthiness. If you cover the good along with the bad, readers feel you’re being honest with them. Tim refuses to read what he calls “homer blogs” and “hater blogs” because they don’t give you anything new or insightful. Every post promotes the same agenda and is a repeat of what that blogger has already said.
With an average sports blog, there is no editorial board. You’re the writer, copy editor, headline writer and layout editor. Your work doesn’t end when you finish writing. Read your posts two and three times before publishing.
The look of the page is also on you. Most blogging sites allow you to pick a theme, but sprucing it up is your job. Nobody expects Average Joe sports blogger to have a site that looks like the homepage for [insert your favorite professional news outlet here], but making it look attractive isn’t asking much. Lastly, follow AP Style. Don’t let the grammar and punctuation of your work — or lack thereof — distract from the meaning.
3. Be conversational
Make it fun. That can be easier said than done, but if you love what you’re covering, it should come natural. This leads into the next point…
4. Be interactive
Giving your readers a chance to talk back is a given. That’s Web 2.0 — “so 27 seconds ago,” in terms of social media. Be active on Twitter and Facebook and use comments, polls and chats to your advantage.
Tim says comments are especially important because they keep people on your page. Plus, you get more hits when people come back to your site to argue with each other. And if people visit to your site without you having to do any extra work, that’s always good.
5. Keep readers guessing
Remember in “The Mighty Ducks 2” when Miss McKay had to coach the team and wanted them to switch lines and yelled “Change it up!”? That’s what I thought of when Tim introduced his fifth point. Throw in different types of things. Post a photo and say “hey, write a caption for this.” Audio, video, podcasts and chats are all ways to give readers something different from an average post.
Tim also noted sometimes it’s interesting to change the times of your posts with the timer function on your blog. I find that I’m always finishing up at different times of day, but if you have a routine you are in for posting, change that up too. See what your audience is like at different times of day.
6. Be a clearing house
Make your site the place to go for your topic. Link to other things that are out there (with attribution!). You can’t cover it all (especially if you’re not making any money for blogging), but if readers know your site has it all, they’ll come back for more.
Tim also mentioned how newspaper philosophy has changed over the last few years. It went from “it didn’t happen unless we report it/can confirm it” to writing the story as “so-and-so is reporting…” This makes your job as a blogger easier, because you can link to anything to tell your readers here’s what going on in the news.
7. Take chances
A great thing about the Web is that you have unlimited space. If you swing and miss, so what? Write again in 45 minutes. It’s not like the newspaper where you’re limited to so much space every day. Go big or go home, right?
You won’t see his name on your computer as registration for spring classes opens this weekend – the instructor spot still reads “TBA” – but you may be familiar with one of Canisius’ newest adjunct professors: it’s former ESPN reporter and current Buffalo News employee Tim Graham.
Graham's Twitter picture.
Most famous in these parts for his work covering the Buffalo Bills and the rest of the AFC East for ESPN, Graham will be instructing students in his area of expertise, sports reporting.
He has given lectures and spoken to students before, but the JRN 336 “Sports Journalism” class (MWF 11 a.m. to 11:50) will be first one Professor Graham has ever officially taught.
The class will be structured to prepare students for what it’s like to be a sports reporter; it won’t be a sports class where you can just show up and get an A.
“Every time I go in to speak at the classes I’ve spoken to,” Graham said over the phone, “there always seems to be a handful of students who just signed up for the class because they thought it’d be easy and they don’t pay attention and they’re not really into it. They don’t want to do it as a profession, they just saw it as a sports class that sounded fun or easy. So I hope I don’t get too many of those types of students, because if we get people who are really into it and want to do it, I think the discussions will be a lot better and the time will fly.
“If this (sports journalism) is what you want to do, I think you’ll find it interesting and we’ll be able to talk about things that really matter. If you want to make a career of it or if you think you might want to make a career out of it but aren’t sure, it’ll be a good place to let you know.”
With two decades of sports reporting under his belt, Graham is currently in his second go-around with the Buffalo News. The Baldwin-Wallace grad worked at papers in Ohio, Boston and Las Vegas before coming to the Buffalo News in 2000. In 2007, he left for a job at the Palm Beach (Fla.) Post, and in 2008 he was hired by ESPN.
Graham moved back to Buffalo in 2009 and became an enterprise reporter for the News this summer, doing more magazine-style pieces instead of pumping out hard news stories.
“This is a chance to go from doing what was a grind to being a writer again,” he said. “It’s like the difference between fast food and a nice restaurant: you enjoy the meal as opposed to just consuming calories.”
Rob Kaiser, director of the journalism program, has had Graham speak to a number of his classes. When the department decided to offer a sports journalism elective, Kaiser said Graham was the first person who came to mind.
The class will take place in Lyons 312, a computer lab that seats 25 students. Demand is expected to heavily surpass the number of spaces in the room given Graham’s following — he has nearly 9,000 followers on Twitter — but a certain number of seats will be reserved solely for journalism majors, Kaiser said.
“If you don’t catch [the class] this time around, if you’re just starting in the journalism program, there’s a good chance you’ll be able to catch it again,” Kaiser said. “But for a junior or senior, I’d say not good odds… I’m guessing it’s going to fill up pretty fast.”
Graham is most looking forward to the interaction with his pupils. “Hopefully we get to a situation where [students] are contributing as much to the conversation as I am. Because I have a lot of real-world career experience to share, I don’t want it to be me standing in front of the class telling you what I think you might need to know. You’re going to be able to ask me the questions in a way that gives you what you need. I’m looking forward to it being a good back and forth with the students and not just me dictating.”
Registration opens at 9 a.m. this Saturday for students with at least 84.0 credit hours. Registration for students with 54-83 credits begins Saturday, Nov. 5; 24-53 credits starts Nov. 12 and 0-23 credits starts Nov. 19. Students can see how many credits they have completed by running a GriffAudit.
The draft is the most important part of your fantasy football season. Preparation is key.
You wouldn’t go into the big game without studying your opponent and you wouldn’t go into an interview without doing some research on the company first. Why people think they can go into a fantasy football draft without doing any homework whatsoever and still pick a winning team is beyond me.
At the very least you need to look over the rankings, and not just for 30 seconds before the draft starts. Form some opinions, make a few educated guesses. That doesn’t mean saying “Matt Forte sucks.” (He doesn’t.) That means looking at some numbers and saying “Shonn Greene and Felix Jones will have a bounce-back seasons because…” (They will.)
Have a strategy. Your turn to pick will come before you know it, and there’s nothing worse than being caught off-guard and looking down at your sheet to realize you don’t like any of the next 10 names listed. Wait, names? You don’t even know what position you’re targeting.
Believe in the Madden curse? Don't take Peyton Hillis.
If you take a running back in the first round, are you going for another running back in the second round? The double-RB strategy that fell out of favor the last few years is making a resurgence, but that doesn’t mean it’s right for you. Do you grab Peyton Hillis in the second round or take someone else and hope he falls to you in the third? Double-up RBs with Steven Jackson or grab Hakeem Nicks? You need to be prepared for situations like these.
What if you decide to go unconventional and take a quarterback or wide receiver in the first round? Do you know what positions you need to take in the next rounds to counter for your first pick? The draft is like a game of chess in this regard: not only do you need to make the right moves, but also you must make them in the right order.
Here’s a look at several situations that will come up in your draft, loosely arranged by the order in which they will happen.
What to do with the third pick?
Usually landing the third overall pick will get you a running back you will start every week. You sit happily in your chair as Adrian Peterson and Arian Foster come off the board. History and your cheat sheet both say to take Chris Johnson without thinking twice, but the logical part of your brain makes you worry. Yeah, he’s a great talent and always puts up points. But this time next week will be September, and he still hasn’t practiced!
Holdouts suck. If you want to pass over him and take Jamaal Charles, there’s nothing wrong with that decision. You can’t win your league in the early rounds, but you can certainly lose it. If Johnson gets hurt or is unproductive, that’s a waste of your first-round pick. Charles, who averaged 6.4 yards per carry last season, is definitely the safer pick; Johnson just has slightly more upside based on his past performance. I’m hoping this isn’t a call I have to make, but I think I’d have to go with Charles.
If you have the fourth pick and are worried about Johnson, I would definitely understand if you took Ray Rice ahead of him, too. Again, it’s a call I hope I don’t have to make. If you have the fifth pick, well, that’s perfect because the decision will be made for you and you get a better pick coming back around. If you do take Johnson, make sure you handcuff him with (Michigan State product) Javon Ringer in the late rounds.
Do alternative strategies work?
Filling a running back slot in the first round is sound fantasy strategy. Taking a quarterback is bold, and taking a receiver is very bold. Do these strategies really work?
If you read Matthew Berry’s Draft Day Manifesto (definitely read it, if you have half an hour), you know he has the hots for Mike Vick this year, suggesting you might even take him with the first overall pick.
Don’t do that. But taking a QB in the latter-half of the first round is not a bad idea. Most people have Aaron Rodgers one, Vick two. Both usually go in the first round (I’ve seen as high as third overall), but I wouldn’t pass over a great RB early.
Think of running backs in tiers. The first tier is Peterson and Foster. Johnson would be in the first tier if he was in camp all summer. Except he wasn’t, so he joins Charles and Rice in the second tier. Those five running backs are pretty consistently the top five backs drafted. Outside the top five backs, there is some variation. Rashard Mendenhall, Maurice Jones-Drew and LeSean McCoy are the sixth, seventh and eighth RBs, but in no consistent order. MJD’s stock has been falling since July. McCoy’s is up and Mendenall’s has stayed about the same.
Hey Bills, see what happens when your quarterback of the future has a good mentor?
So what to do? Some people are giving up on the guessing game and taking a QB at six. I think that’s too early. Make a call on the six-to-eight group and take one of them.
After the top eight there is even more variation. Here’s where I draw the line. You might not get Rodgers at ninth overall, but if he’s there, I take him. If he’s gone I take the top-eight RB who didn’t go yet. Not until 10 do I look for Vick, who I take only if the previous nine are off the board.
Andre Johnson is a hot commodity in the first round, and even in ESPN’s latest 12-team mock draft, Roddy White went in the first round. It’s not that WRs aren’t important, I just wouldn’t take one early because it messes up your next several picks. I know waiting until ninth overall means I might not get any of the three alternatives in the first round, but I’m okay with that.
The elite QBs will be gone by the early third round. If you want one and you already drafted a receiver, you’ll have to grab the QB in the second round, which now means you are passing on running back until at least the third round. If you go for a back in the second round, you’ll have an RB who is good, not great, and no elite quarterback. When others are taking their wide receivers at about the spots they are worth, you will have a need a fill, and odds are you fill it with someone who isn’t worth the spot you have to take him in.
In the ESPN mock draft, Jim McCormick and Shawn Cwalinski went with WRs in the first round. Cwalinski took White at 11 and Drew Brees at 14, leaving Ahmad Bradshaw and LeGarrette Blount as his starting running backs. McCormick somehow still has a job after taking wide receivers with his first two picks — Andre Johnson seventh and Larry Fitzgerald 17th — leaving Peyton Hillis, Shonn Greene and Tony Romo as his next three picks.
Berry and Pierre Becquey took QBs in the first round. Becquey paired Greg Jennings with Rodgers in the second round and made Ryan Matthews his top RB in the third round. He completed the Ryan backfield with Ryan Williams from Arizona and Washington’s Ryan Torain later. Not exactly a dynamic fantasy running game (especially since Williams got injured and is out for the season). Berry took Michael Turner in the second round but then went WR-TE-WR-WR before picking up Mike Tolbert and Willis McGahee. Again, not a great running back selection.
To answer the question “Do I have to draft a running back in the first round?” the answer is no, but you definitely need to make sure you make up for with your next few picks. I don’t start to look for Andre Johnson until 11th overall, after Rodgers and Vick and when I know there will be decent running backs left when my turn to pick comes up again in the second round.
Other draft trends to watch for
Bye weeks. Last year it sucked for fantasy owners when the NFL went with six bye-week teams in weeks 8 and 9 instead of four. This year, all the bye weeks have six teams, except for weeks 9 and 11 (no byes Week 10… some sort of preventative measure in case the lockout had cut into the season). Just our luck as fantasy owners, even Week 11 has been a killer in the mock drafts I’ve done: Houston, Indianapolis, New Orleans and Pittsburgh.
Neat little graphic from The Sporting News.
Dare I say it, but Peyton Manningis a player I’d stay away from. After an offseason neck surgery that apparently was a bigger deal than most people thought, it doesn’t look like Manning will be able to go Week 1. A neck injury is definitely one that could affect his throwing, and like Chris Johnson, I’m weary of a guy who hasn’t practiced all summer. QBs don’t need to be as well-conditioned as running backs but getting the timing down is more important.Plus, Indi just brought in Kerry Collins at $4 million. Not exactly inspiring for Manning owners. You have to think that Manning (again, like Johnson) is good enough to still put up points, but with the amount of talented QBs out there, I’m letting him be someone else’s problem. Take Phillip Rivers before him, and maybe Tony Romo, too.
A few more important wide receiver notes that I felt could wait after my Matthew Berry-esque, 3,400-word wide receiver outlook for this year:Be careful with Jeremy Maclin. He’s a good receiver in a good system, but just got to camp last week after an illness that left him out of shape and 15 pounds lighter than he started. Nobody knew what the heck was wrong with him: He was tested for mono, AIDS, leukemia and lymphoma — all negative. It’s good that he doesn’t have any of those at age 23, but do you really trust a guy to produce in the NFL who was just so sick he got tested for cancer?
"Hey, I'm Dez Bryant, and I like to catch passes in my undies."
Dez Bryant is rated too high. I had the misfortune of having to start him on one of my teams several times last year. He was inconsistent, frequently injured and reportedly a bit of a head case. This year should undoubtedly go better for him than his rookie season, but make no mistake that Miles Austin is still Romo’s favorite target. Dez should have a good season, I just wouldn’t make him by No. 1 WR.
Oh, and stay away from Hines Ward. Seriously. His average was only 6.3 points per week last season and his median was more than two full points below that. Waiver-wire fill-in, but someone will draft him. Don’t let it be you.
I explained in the last post why I usually don’t draft Buffalo Bills, but C.J. Spiller could be a sleeper. As Jerry Sullivan’s column noted, the Gailey regime wants to give its own guy a shot. It sucks for Fred Jackson, but fantasy owners don’t have time for feelings. Just win, baby. Despite Spiller’s ineffectiveness in the preseason, there are other clues he will see an increased workload. He has the tools for the job, he just has to figure out how to use them.
Hearing more and more Bills top RB job is C.J. Spiller's to lose, not Fred Jackson's.
Last year I kept a track on the three running backs who were selected in the first round of the NFL Draft: Spiller, Jahvid Best and Ryan Matthews. This year, the highest rated back from that draft class is… LeGarrette Blount. I’ll always know him as the guy from Oregon who snapped and punched Boise State defensive end Byron Hout in the face (and got himself suspended for the rest of the season), but he’s the top back in a Buccaneer offense that went 10-6 last season and narrowly missed the playoffs. He’s a big boy to tackle (6-foot, 247 pounds), went over 1,000 yards last season and averaged 5.0 YPC.
Stay away from Miami running backs. After having one of the more feared ground games in the league, Miami parted ways with both Ronnie Brown (Eagles) and Ricky Williams (Ravens). They brought in Reggie Bush and drafted Daniel Thomas. Thomas has been okay in preseason and Reggie Bush is, well, Reggie Bush. Like the Peyton Manning situation, it’s not exactly confidence-inspiring that they brought in Priest Holmes (of all people) to add depth. They are clearly worried about the running situation and you should be too.
Be wary of James Starks. Like Buffalo Bills, someone in your league will go too high for him. Everybody thought Shonn Greene would have a good year last year because he produced in the playoffs the winter before, but he was a bust. I don’t like him for where he’s ranked and even less so because he’s from here.
Last things last… let’s talk about kickers and defenses. The “experts” always say don’t take a kicker until the last round. Your kicker is going to start every week. It’s possible a 15th- or 16th-round receiver will break out, but for the most part you know what you’re getting, which is next to nothing. Don’t go crazy on me, but taking a kicker in the 13th round isn’t the worst thing in the world.The “experts” also want you to wait on defenses, which I don’t like either. Defenses score points. Take one early. It’s true that you can usually find a decent one every week on the waiver wire, but a top-flight defense is a lot more valuable than people think.If you read this long you are being rewarded with this advice. Take, for instance, Pittsburgh D/ST, which scored 188 points last season by ESPN standard scoring (including a minus-8 week). That’s more points than Maurice Jones-Drew and Andre Johnson had last year. Let everyone else fool around trying to look up who-plays-who every week. There are only five defenses right now with an average draft position in the top 100. You know what to do.